Addressing Ethical Issues 5. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Analyzing Qualitative Data 11. download this book right now!19417. Establishing a Research Design 6. The Q&A feature at the end of each chapter allows students to get to grips with the practicalities of undertaking a research project. Trove. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance Northampton Business School I provide every student with a copy of Jonathan Wilsons Essentials of Business Research. Skip to main content . His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide.